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How can I track keyword performance using Google Search Console data?

Asked on Sep 20, 2025

Answer

Tracking keyword performance using Google Search Console (GSC) involves analyzing the data provided by GSC to understand how your website's keywords are performing in search results. This includes metrics like impressions, clicks, click-through rate (CTR), and average position.

Example Concept: In Google Search Console, navigate to the "Performance" report to view keyword data. This report shows metrics such as impressions (how often your site appears in search results), clicks (how often users click on your site), CTR (click-through rate), and average position for each keyword. By analyzing these metrics, you can assess which keywords are driving traffic and optimize your content strategy accordingly.

Additional Comment:

Access Google Search Console and select your property.
Go to the "Performance" section to view keyword data.
Use filters to analyze specific queries, pages, countries, or devices.
Identify high-impression keywords with low CTR to improve meta tags or content.
Track changes over time to see the impact of your SEO efforts.

✅ Answered with SEO best practices.

Ask any question about SEO here... and get an instant response.

How can I track keyword performance using Google Search Console data?

Asked on Sep 20, 2025

Answer

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