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How does Google handle 301 vs 302 redirects in terms of link equity?

Asked on Oct 21, 2025

Answer

Google treats 301 and 302 redirects differently in terms of link equity, with 301 redirects typically passing more link equity as they indicate a permanent move, while 302 redirects are temporary and may not pass as much link equity. However, Google has improved its handling of 302 redirects, and in some cases, they may pass similar link equity to 301s.

Example Concept: A 301 redirect is used for permanent URL changes and signals to search engines that the original URL's link equity should be transferred to the new URL. A 302 redirect is temporary and suggests that the original URL may return, so historically, it has not passed as much link equity. Google now often treats 302 redirects like 301s if it determines the redirect is permanent.

Additional Comment:

301 redirects are ideal for permanently moved content, ensuring search engines update their index and transfer ranking signals.
302 redirects should be used when content is temporarily moved, but be cautious as they may not always pass full link equity.
Google's algorithms have evolved to better interpret the intent behind redirects, sometimes treating 302s as 301s if deemed permanent.
Regularly audit redirects to ensure they align with your content strategy and SEO goals.

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Ask any question about SEO here... and get an instant response.

How does Google handle 301 vs 302 redirects in terms of link equity?

Asked on Oct 21, 2025

Answer

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