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How does page load speed affect my site's search rankings?
Asked on Dec 01, 2025
Answer
Page load speed is a critical factor in SEO as it directly influences user experience and is a component of Google's ranking algorithm. Faster loading pages tend to rank higher because they provide a better user experience, leading to lower bounce rates and higher engagement.
Example Concept: Page load speed affects search rankings by impacting user experience and engagement metrics. Google considers faster sites more user-friendly, which can lead to improved rankings. Tools like Google's PageSpeed Insights can help identify areas to optimize for better performance.
Additional Comment:
- Improving page load speed can enhance user satisfaction and reduce bounce rates.
- Core Web Vitals, part of Google's ranking criteria, include metrics like Largest Contentful Paint (LCP) and First Input Delay (FID) that are directly related to load speed.
- Optimizing images, leveraging browser caching, and minimizing JavaScript can significantly improve load times.
- Use Content Delivery Networks (CDNs) to distribute content closer to users, reducing latency.
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